NYC Alliance Partners with Authentic Brands Group for Frye and Tretorn

NYC Alliance will have the rights to design, produce and distribute sportswear for the Frye and Tretorn brand.
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License Global

August 30, 2022

NYC Alliance, Authentic Brands Group, Frye and Tretorn logos.
NYC Alliance, Authentic Brands Group, Frye and Tretorn logos.Authentic Brands Group

NYC Alliance, a multi-channel apparel company, has partnered with

Authentic Brands Group

(ABG), a global brand development, marketing and entertainment company, for Frye and Tretorn. 

Through the agreements for Frye and Tretorn, ABG expands its relationship with NYC Alliance, which holds the exclusive license for

Juicy Couture

apparel in the U.S. and Canada. The partnership grants NYC Alliance the rights to design, produce and distribute men’s and women’s sportswear for Frye and Tretorn. The products will be available at a wide range of department stores, specialty retailers and online across the U.S. and Canada.  

“We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” says Burt Damsky, president, sales, NYC Alliance. “Both brands have a strong heritage and a reputation of excellence in quality and design.” 

“Frye and Tretorn are beloved brands that resonate strongly with their respective

target consumers,” says Christina Martin Pieper, senior vice president, brand, lifestyle, Authentic Brands Group. “Through this partnership with NYC Alliance, we are able to build upon Frye and Tretorn’s expansive lifestyle offerings and offer uniquely designed products for a growing segment of the brands’ businesses.” 

The Frye and Tretorn collections will debut at U.S. retailers in spring 2023. 

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