(ABG), a global brand development, marketing and entertainment company, for Frye and Tretorn.
Through the agreements for Frye and Tretorn, ABG expands its relationship with NYC Alliance, which holds the exclusive license for
apparel in the U.S. and Canada. The partnership grants NYC Alliance the rights to design, produce and distribute men’s and women’s sportswear for Frye and Tretorn. The products will be available at a wide range of department stores, specialty retailers and online across the U.S. and Canada.
“We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” says Burt Damsky, president, sales, NYC Alliance. “Both brands have a strong heritage and a reputation of excellence in quality and design.”
“Frye and Tretorn are beloved brands that resonate strongly with their respective
The Frye and Tretorn collections will debut at U.S. retailers in spring 2023.
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