Nautica and KROST Unveil Co-Branded Apparel

A portion of the collection’s proceeds will aid in marine ecosystems preservation and protection.

License Global, Content Editor

September 6, 2023

1 Min Read
Krost x Nautica apparel range
Krost x Nautica apparel rangeKrost, Nautica

Nautica, a global lifestyle brand, has unveiled a limited-edition capsule collection with KROST, a mission-driven New York-based fashion label. Nautica x KROST fuses Nautica’s signature heritage with KROST’s contemporary aesthetic.

Drawing inspiration from the Nautica archives and the brand’s heritage, the collection includes an assortment of classic, retro and refined silhouettes with stripes, color blocking and shoreline designs that are native to Nautica’s legacy. The Nautica x KROST collection features a diverse array of garments, designed to appeal to vintage enthusiasts. Stand-out pieces include patchwork quarter zips, crew rugby shirts, windbreakers, shorts, T-shirts and more.

“Our partnership with KROST was a thoughtful connection,” says Steve McSween, vice president, global design, Nautica. “They are a young brand that brought a point of view rich with nautical references and a heart for our environment. I was thrilled to have collaborated with them on this special occasion.”

The collaboration reflects the shared commitment of Nautica and KROST to contribute positively to the planet's health and future by dedicating 1% of net sales to support the vital work of Oceana, a long-time Nautica collaborator and the largest international organization dedicated solely to ocean conservation. Proceeds of the collaboration will aid in the preservation and protection of marine ecosystems, reduction of plastic pollution, conservation of endangered species and promotion of sustainable fishing practices.

“The upcoming Nautica x KROST release in support of Oceana has been a truly humbling and exciting experience for both myself and the team,” says Samuel Krost, founder, KROST. “We are honored and eternally grateful to have worked together to design a collection that pays homage to Nautica’s iconic heritage while also reflecting our shared values of giving back.”The products are available online at Nautica.com, Krostnewyork.com and select retailers.

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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