has joined forces with womenswear clothing brand, Joanie, to deliver an 18-piece limited-edition range that the Museum’s collections have inspired.
The team at Joanie has again looked to the Museum’s archives and created a new collection featuring coral, dinosaurs, meteorites, insects and shells. The line includes classic Joanie shapes and silhouettes, each made from a sustainable fabric blend.
“We are absolutely delighted to build on our relationship with the team at Joanie,” says Maxine Lister, head, licensing, Natural History Museum. “We are in awe of their creativity and ability to create such beautiful prints that reflect the natural world in such a fun and unique way. As Joanie gals ourselves, the wider Museum team loves working with Joanie to find new specimens and artworks to inspire the next design. We also love their continued commitment to adopting sustainable fabrics and practices. This new collection is perfectly curated for summer, and we cannot wait for Joanie fans to see it.”
“We wanted the collection to play like a ‘Greatest Hits’ album by the Natural History Museum. We visited the galleries and library (and the gift shop) to try to understand what it was that people really loved about the Museum. We trawled through the archives to fulfill our brief of creating a collection of vintage-inspired clothing for modern women, and I really think we managed it!”
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