October 19, 2023
Activewear brand MP has announced a limited-edition collection of activewear inspired by the Crayola color palette. The range consists of colorful matching sets, unisex T-shirts and accessories such as socks and shakers. As part of the curated collection, the MP x Crayola hoodie and jogger sets are made from high-quality, soft, touch-feel fabrics.
"We wanted people to embrace their colorful side with our limited-edition Crayola collaboration, where creativity meets comfort in vibrant matching sets," says Lucy Barnes, senior brand manager, MP Activewear. "The MP x Crayola collection will add a pop of color to your everyday, whether it's for workout or rest attire."
"We are excited to further our ever-expanding lifestyle portfolio through this collaboration with MP," says Rob Spindley, licensing director, EMEA, Crayola. "Together, we are inspiring creativity, celebrating individuality, and promoting self-expression by encouraging people to move with color."
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