MLS, adidas and Marvel Team Up

Superhero-inspired collection is available now.

License Global, Content Editor

June 23, 2023

1 Min Read
MLS Avengers soccer ball
MLS Avengers soccer balladidas, Marvel

Major League Soccer (MLS), adidas and Marvel have announced that Marvel Superheroes will be featured on MLS merchandise as part of a three-part collaboration dropping throughout the summer on MLSstore.com.

Through this collection, the three organizations will celebrate a period of momentum behind soccer in North America and provide new ways for both MLS and Marvel fans alike to engage with the sport and characters they love. The product offerings, mixed with creative design elements, position MLS and Marvel at the intersection of sports and fashion as they celebrate the cultural moment surrounding heroes on and off the field.

Major League Soccer and adidas’ Marvel collaboration captures the unique spirit, confident attitude, and diverse environment that embodies the sport of soccer,” says Rachel Hoagland, senior vice president, consumer products, MLS. “The league continues to reimagine our product offerings so fans can celebrate the teams and players they love in new ways. This special collection is the latest evolution of the League’s commitment to spotlighting the creativity in our sport and connecting soccer with progressive fashion offerings.”

The superhero-inspired apparel officially launches with an Avengers-inspired bespoke warm-up jacket, pants and official match ball that will be used during the MLS All-Star Game on July 19 at Audi Field in D.C. Continuing throughout the summer, Captain America-themed unisex warm-up tops will drop later in June, followed by Avengers-inspired tops in August.

These Marvel-inspired collections will be available at MLSstore.com, select MLS retail locations and onsite at League retail locations in the D.C. metro-area.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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