New apparel collection celebrates Care Bears’ positive messages.

License Global

March 8, 2024

2 Min Read
Marina Hoermanseder x Care Bears Collaboration, by Lara Ohl
Marina Hoermanseder x Care Bears CollaborationCloudco Entertainment, Marina Hoermanseder, Lara Ohl

French-Austrian designer, Marina Hoermanseder, has unveiled her fall/winter ’24/25 collection at Berlin Fashion Week, featuring a collaboration with Care Bears. This collection stands as a testament to the designer’s time reflecting on and drawing from the past few years’ challenges, rekindling the joy and emotion of childhood against the backdrop of societal change. 

“The love and kindness of Care Bears deeply inspired my collection,” says Hoermanseder. “Drawing inspiration from these qualities, I designed a unique jacket adorned with bears. This piece is more than just fashion; it’s a tangible expression of warmth and comfort. The intention behind the design is to convey the feeling of a bear’s embrace, as if the jacket itself is hugging you. In this way, each garment becomes a symbol of the Care Bears’ messages, creating a wearable embodiment of love and kindness.”  

Each piece in the collection, much like the Care Bears themselves, represents a different emotion, bringing the spectrum of feelings to life through fashion. The collection echoes a “more is more” ethos, inviting a bold self-expression that Hoermanseder envisions for anyone who adorns her creations. 

Merging the world of Care Bears with her signature style, Hoermanseder creates a unique narrative where fashion meets emotion. The pieces celebrate the individuality and emotional diversity that the Care Bears have championed for generations. 

Related:‘Care Bears Forever’ Group Art Exhibition Opens

“We are thrilled to see the Care Bears brought to life in such a fashion-forward way,” says Charlotte Payne, international licensing director, Cloudco Entertainment. “Marina Hoermanseder has captured the essence of our brand beautifully, intertwining the Care Bears’ message of caring and sharing with her unique design flair. It’s a partnership that celebrates the joys of our past and the bright possibilities of our future." 

About the Author(s)

License Global

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