Mad Engine Appoints General Counsel, EVP of Legal

Noah Steinsapir will work with Mad Engine to help scale Mad Engine’s legal capabilities.
License Global

July 30, 2020


Mad Engine has announced it has named Noah Steinsapir as its new general counsel and executive vice president, legal. Steinsapir will work closely with the entire Mad Engine team to help scale Mad Engine’s legal capabilities.

Steinsapir joins Mad Engine with more than a decade of legal experience, including leading the legal department for two other medium sized consumer product companies. Prior to working as a general counsel, Steinsapir cut his teeth on “bet the company” litigations at some of the country's most prestigious international law firms, including Mayer Brown and McDermott Will and Emery. Steinsapir brings a wealth of experience and a deep understanding of the product, litigation, regulatory, licensing and distribution, intellectual property and employment and other legal areas.

"We are very pleased to add such a talented and experienced executive to our senior management team," says Danish Gajiani, chief executive officer, Mad Engine. "Noah's in-depth knowledge of the apparel

industry and broad legal, com-mercial and operational experience will be important to our Company’s continued growth."


He will be responsible for all aspects of Mad Engine’s legal work including intellectual property, commercial contracts, production and distribution agreements, licensing, regulatory matters, litigation, privacy issues and overall legal support to Mad Engine.

“Mad Engine’s leadership in the licensed apparel space as demonstrated by its best in class design, its speed to retail capabilities, its deep industry relationships and its track record of yearly growth were all obvious draws to me,” says Steinsapir. “On a much more personal note, Mad Engine’s commitment to sustainability/the environment, its dedication to supporting the community and the fact it is a minority owned, minority operated business all resonate with me on a much deeper level. I am grateful for the opportunity to work with a team of employees who are both best in class and committed to doing the right thing. I hope to also be an asset and contribute to the Mad Engine culture which has made it the most trusted name in the licensed apparel space.”

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