LVMH and Epic Games Announce Strategic Partnership

Luxury goods company, LVMH, has announced a partnership with Epic Games, creator of “Fortnite” and computer program, Unreal Engine, to transform the group’s creative pipeline and bring customers new types of immersive products discovery experiences.  

This strategic partnership will empower LVMH and its maisons to further utilize Epic’s 3D creation tools to offer experiences like virtual fitting rooms and fashions shows, 360-degree product carousels, augmented reality, creation of digital twins and more. 

“We have always been committed to innovations with the potential to bring our customers new experiences,” says Toni Belloni, group managing director, LVMH. “Interactive games, which have developed into a full-fledged cultural phenomenon, are a perfect example. The partnership with Epic Games will accelerate our expertise in 3D tools and ecosystems, from the creation of new collections to ad campaigns and to our maisons’ websites. We will also engage more effectively with young generations who are very much at ease with these codes and uses.”   

“With this partnership, we will work with LVMH’s designers to transform physical and digital product creation using Epic’s suite of advanced creator tools,” says Bill Clifford, vice president, Unreal Engine, Epic Games. “We are excited to accelerate the Group’s adoption of Unreal Engine, Reality Capture, Twinmotion and MetaHuman technology, and help LVMH’s global brands engage with customers through immersive digital experiences.”   

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Several LVMH maisons have already successfully adopted solutions from Epic Games. During Viva Technology in 2022, jewelry company, Bulgari, unveiled “Virtual Rome,” a metaverse experience inspired by ancient Rome. The project was developed using Epic Games’s Unreal Engine 5. 

Also at Viva Technology in 2022, LVMH presented Livi, its first virtual ambassador and face of innovation, developed and brought to virtual life thanks to Unreal Engine and MetaHuman technology, Epic Games’s framework for creating highly realistic digital humans. 

This year, Louis Vuitton will present the “Digital Show Experience” at the LVMH Pavilion, designed using Epic’s Unreal Engine 5, MetaHuman technology and Reality Capture. This six-minute interactive and immersive experience will let visitors relive the 2023 fall/winter men’s show, which took place at the Louvre Cour Carrée in January. Visitors will discover a selection of looks and creations from the Louis Vuitton men’s collection during a digital journey through the seven rooms in the décor of the show.