, the collaborators first dropped the apparel on LaBoutiqueOfficielle.com in April with four T-shirt designs.
“We have loved working with LaBoutiqueOfficielle.com’s creative team on these covetable menswear pieces,” says Marco Huesges, chief executive officer, founder,
. “Self-expression is key to the emoji brand, and this is perfectly demonstrated in the new collection.”
With the apparel having much success, consumers can look forward to new designs launching in the coming weeks. “Fashion continues to be an exciting and growing category for us with the emoji brand,” comments Clémentine Goutaine, marketing and retail director, WildBrain. “It really speaks to everyone, making it a perfect fit for trend-led, fashion-forward apparel.”
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