Sponsored By

Kate Hudson Enters the Beauty Biz

The actress and Fabletics entrepreneur has entered the beauty business.

License Global

January 7, 2022

1 Min Read
The License Global logo
License Global

Kate Hudson has teamed with Juice Beauty to release a Revitalizing Acacia and Rose Powder Mask, WWD reports. 

The project has been 15 years in the making, with Hudson and Juice Beauty founder and clean beauty pioneer, Karen Behnke, wanting to work together since they first met through their mutual friend, Cindy Crawford. 

“Kate really embodies Juice Beauty’s values of wellness, authenticity, happiness and sustainability,” Behnke tells WWD. “So that’s where it starts with me, that our values and missions are aligned. Secondly, it’s how will we resonate with her followers. Since her followers love all those aspects of her, we think we’ll resonate well. In today’s world we want to do as much as we can with social media and PR, and she brings a platform and a voice beyond what we can always do.” 

The mask is launching at Ulta Beauty in the U.S. and Sephora stores internationally. In the spring, a second release will offer concentrates to customize the mask.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like