License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Kate Hudson Enters the Beauty Biz

License Global The License Global logo
The actress and Fabletics entrepreneur has entered the beauty business.

Kate Hudson has teamed with Juice Beauty to release a Revitalizing Acacia and Rose Powder Mask, WWD reports. 

The project has been 15 years in the making, with Hudson and Juice Beauty founder and clean beauty pioneer, Karen Behnke, wanting to work together since they first met through their mutual friend, Cindy Crawford. 

“Kate really embodies Juice Beauty’s values of wellness, authenticity, happiness and sustainability,” Behnke tells WWD. “So that’s where it starts with me, that our values and missions are aligned. Secondly, it’s how will we resonate with her followers. Since her followers love all those aspects of her, we think we’ll resonate well. In today’s world we want to do as much as we can with social media and PR, and she brings a platform and a voice beyond what we can always do.” 

The mask is launching at Ulta Beauty in the U.S. and Sephora stores internationally. In the spring, a second release will offer concentrates to customize the mask.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish