Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 27, 2023
The Automobile Club de l’Ouest (ACO) has announced a partnership with Italian brand, Kappa. As the official outfitter of the 24 Hours of Le Mans, Kappa will be associated with the motor race over three years, covering the 2024, 2025 and 2026 events.
The partnership will see permanent ACO staff members sporting Kappa clothing and the brand will design a new range each year under the 24 Hours of Le Mans licence.
“On behalf of the Automobile Club de l’Ouest, I would like to welcome Kappa, an emblematic brand with solid ties to the sporting arena,” Pierre Fillon, president, Automobile Club de l’Ouest. “We are excited to be building new relationships at a time when endurance racing is undergoing a surge in popularity. Kappa will add impetus to our growth as a vector for the 24 Hours of Le Mans brand.”
“We are proud to officialize our partnership with the 24 Hours of Le Mans – the world’s greatest endurance race,” says Rémi Garnier, country manager, Kappa France. “It gives us great pleasure to strengthen our ties with the motorsport world and to pursue our commitment to the sector with a long-standing, iconic brand. The partnership gives us the opportunity to create unique collections for the 24 Hours of Le Mans, drawing on our respective brands’ identity to offer fans around the world garments they love to wear. We shall be the official supplier for ACO staff and look forward to engaging with race fans through our brands.”
This partnership was brokered by Le Mans’ exclusive licensing agency IMG.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Minding the Stores: The Partnership of Retail and LicensingMar 1, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024
PUMA Releases FENTY x PUMA Avanti PonyFeb 28, 2024
Saucony, Bodega Launch Limited-Edition Sneaker CollabFeb 28, 2024