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Kappa Announced as Official Supplier of 24 Hours Of Le Mans Sportswear

Kappa will be associated with the motor race over three years and will design a new range for each event.

License Global

November 27, 2023

1 Min Read
Kappa Announced as Official Supplier of 24 Hours Of Le Mans, Kappa, Automobile Club de l’Ouest
Kappa Announced as Official Supplier of 24 Hours Of Le MansKappa, Automobile Club de l’Ouest

The Automobile Club de l’Ouest (ACO) has announced a partnership with Italian brand, Kappa. As the official outfitter of the 24 Hours of Le Mans, Kappa will be associated with the motor race over three years, covering the 2024, 2025 and 2026 events.

The partnership will see permanent ACO staff members sporting Kappa clothing and the brand will design a new range each year under the 24 Hours of Le Mans licence.

“On behalf of the Automobile Club de l’Ouest, I would like to welcome Kappa, an emblematic brand with solid ties to the sporting arena,” Pierre Fillon, president, Automobile Club de l’Ouest. “We are excited to be building new relationships at a time when endurance racing is undergoing a surge in popularity. Kappa will add impetus to our growth as a vector for the 24 Hours of Le Mans brand.”

“We are proud to officialize our partnership with the 24 Hours of Le Mans – the world’s greatest endurance race,” says Rémi Garnier, country manager, Kappa France. “It gives us great pleasure to strengthen our ties with the motorsport world and to pursue our commitment to the sector with a long-standing, iconic brand. The partnership gives us the opportunity to create unique collections for the 24 Hours of Le Mans, drawing on our respective brands’ identity to offer fans around the world garments they love to wear. We shall be the official supplier for ACO staff and look forward to engaging with race fans through our brands.”

Related:10 Minutes With … Automobile Club de l’Ouest on the Centenary year of 24 Hours of Le Mans

This partnership was brokered by Le Mans’ exclusive licensing agency IMG.

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License Global

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