JCPenney has announced the launch of Juicy by Juicy Couture, a new brand expansion from Juicy Couture, the athleisure brand.
Juicy by Juicy Couture will carry women’s and kid’s apparel, shoes, sleepwear, watches and accessories rooted in the brand’s LA-inspired style. The new women’s collection featuring a unique spin on the brand’s signature track suit is now available in stores and online at jcp.com/juicybyjuicy.
“We are thrilled to unveil Juicy by Juicy Couture and offer our customer a new, glamorous lifestyle brand to shop,” says Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney. “At the heart of JCPenney, we stand for quality, value, and style, and promise inclusive and affordable fashion for our customers. The launch of Juicy by Juicy Couture delivers on that promise and highlights the diverse style offered only at JCPenney.”
The collection for women is available in sizes from XS-3X in select stores and online with expansion in baby and kid’s apparel, women’s and kid’s sleepwear, footwear, home, and accessories throughout 2021 and gift sets for the holidays.
“For more than two decades, Juicy Couture has brought iconic LA style and attitude to consumers around the world,” says Jarrod Weber, group president lifestyle, chief brand officer, Authentic Brands Group (ABG), owner of the Juicy Couture brand. “Juicy by Juicy Couture combines distinctive design elements and styling that pay homage to the brand’s unique ethos. This launch marks an exciting era in fashion for Juicy at JCPenney and we are extending the brand to a new fanbase.”