Intimate Fashion Brand AVA Intimates Launches Collab with NESCAFÉ Dolce Gusto

Collaboration between the brands brings the perfect match between breakfast and pajamas printed on their products.

License Global

July 11, 2023

1 Min Read
AVA Intimates, NESCAFÉ Dolce Gusto Pajamas
AVA Intimates, NESCAFÉ Dolce Gusto PajamasLarissa Felsen

AVA Intimates, a fashion tech company that develops pajamas and lingerie, and NESCAFÉ Dolce Gusto have announced an exclusive partnership that brings personalized coffee prints on items such as pajamas, bathrobes, eye masks and necessaries.

“We always wanted to approach a brand from the beverage universe, precisely because of the match with our universe,” says Letícia Correia, founder, AVA. “Waking up after a good night’s sleep wearing a comfortable and versatile outfit, preparing breakfast and living this delicious hour alone or with the people we love are stages of the daily moment of well-being and self-care. The strength and elasticity of both brands, Ava and NESCAFÉ Dolce Gusto, make it possible to transfer value from one product to another, in a complementary way.”

“NESCAFÉ Dolce Gusto is present in many drinking occasions, and breakfast is one of them,” says Mariana Console do Santos, marketing manager, Dolce Gusto. “This is one of the reasons why the partnership with AVA Intimates makes so much sense for the brand and why both share the goal of providing special moments of comfort to consumers. By joining the versatility of NESCAFÉ Dolce Gusto with AVA Intimates’ experience in creating high-quality pieces, we can make the breakfast experience even more pleasurable and memorable.”

The collab was coordinated by Redibra.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like