“We always wanted to approach a brand from the beverage universe, precisely because of the match with our universe,” says Letícia Correia, founder, AVA. “Waking up after a good night’s sleep wearing a comfortable and versatile outfit, preparing breakfast and living this delicious hour alone or with the people we love are stages of the daily moment of well-being and self-care. The strength and elasticity of both brands, Ava and NESCAFÉ Dolce Gusto, make it possible to transfer value from one product to another, in a complementary way.”
“NESCAFÉ Dolce Gusto is present in many drinking occasions, and breakfast is one of them,” says Mariana Console do Santos, marketing manager, Dolce Gusto. “This is one of the reasons why the partnership with AVA Intimates
The collab was coordinated by
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