Intimate Fashion Brand AVA Intimates Launches Collab with NESCAFÉ Dolce Gusto

AVA Intimates, a fashion tech company that develops pajamas and lingerie, and NESCAFÉ Dolce Gusto have announced an exclusive partnership that brings personalized coffee prints on items such as pajamas, bathrobes, eye masks and necessaries.

“We always wanted to approach a brand from the beverage universe, precisely because of the match with our universe,” says Letícia Correia, founder, AVA. “Waking up after a good night’s sleep wearing a comfortable and versatile outfit, preparing breakfast and living this delicious hour alone or with the people we love are stages of the daily moment of well-being and self-care. The strength and elasticity of both brands, Ava and NESCAFÉ Dolce Gusto, make it possible to transfer value from one product to another, in a complementary way.”

“NESCAFÉ Dolce Gusto is present in many drinking occasions, and breakfast is one of them,” says Mariana Console do Santos, marketing manager, Dolce Gusto. “This is one of the reasons why the partnership with AVA Intimates makes so much sense for the brand and why both share the goal of providing special moments of comfort to consumers. By joining the versatility of NESCAFÉ Dolce Gusto with AVA Intimates’ experience in creating high-quality pieces, we can make the breakfast experience even more pleasurable and memorable.”

The collab was coordinated by Redibra.