Hunter Price Signs Barbie Brand Partnership

Hunter Price International has announced a partnership with Mattel and Barbie, which will see its home and lifestyle division create fashion fun for everyone, through its hero product categories, including hair accessories, home, gifting and reusable bags. 

“We’re developing products with purpose – these are products in categories where we truly believe we add value to the market and our hair accessories and reusable bags portfolio is testament to this,” says Allana Holmes, sales director, home and lifestyle, Hunter Price. “With dedication to design at the core of everything we do, we have the confidence and knowledge to bring brands and licenses to life through product – and when it comes to iconic licenses, it really doesn’t get much bigger than Barbie. We couldn’t be prouder to help bring even more Barbie vibes to the retail market.”

The debut Barbie collections from Hunter Price will arrive on the high street this summer, with retail partners such B&M and Poundland already in place.