HUF x TRD Taps Toyota Tech and ’70s Graphics Inspire Collection

Toyota Racing Development (TRD), Toyota’s long-standing factory-backed racing division, is being presented in a new collaboration with the new HUF × TRD line of officially licensed products. The Joester Loria Group, Toyota’s exclusive licensing agency, brokered the deal. 

HUF × TRD brings archival colors, graphics and designs from Toyota’s history to modern silhouettes and styles inspired by the off-road and made for the streets.

As part of the collaboration, a custom 2023 HUF x TRD Pro Tundra has been created.

Built from hand-drawn illustrations that call back to old-school sketchbooks, workwear and mechanic styles, and under-the-hood schematics, HUF × TRD creates a modern apparel and accessory collection that brings off-road style to a new arena. Tech art and vintage merch design mix with modern workwear, polar fleece and jacquard Sherpa, while classic tees, hoodies and crewnecks get vintage-inspired colors and ’70s graphics. The HUF x TRD collection is available on HUF’s website, flagship stores and select HUF retailers.