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The fast-fashion brand is releasing an apparel collection with the Beirut-based designer.
August 4, 2020
Beirut-based fashion designer Sandra Mansour has released an apparel collection with H&M dedicated to her love of art and her surroundings in Beirut.
“The inspiration for the H&M collaboration was nature and natural elements, especially the sunflower, which represents the cycle of life and its dependency on sun and light,” says Mansour. “Poetry and painters inspired the selection of fabric – the dark laces, jacquards and embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the world by sending a message of hope, something we really need right now.”
Female artists like Toyen, Dorothea Tanning, Lena Leclercq and Bibi Zoghé also made an impact on the final collection. The Sandra Mansour x H&M collection, “Fleur du Soleil,” will include blouses, skirts and dresses as well as a printed t-shirt, a hoodie and a tailored blazer.
“The first things you notice about Sandra Mansour’s designs are their dreamy qualities and sheer beauty, but then you get further drawn into the craftsmanship, the storytelling and the modern youthfulness,” says Maria Östblom, design head, womenswear, H&M. “There’s also something empowering about the femininity. We’re proud to be collaborating with such a trailblazer and look forward to launching the collection worldwide!”
The collection will launch in stores and online on Aug. 6.
Read more about:H&M
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