H&M Group’s Creator Studio Opens Global Market to Warner Records Artist

Creator Studio, H&M Group’s global, on-demand printing platform, has opened its global supply chain to Warner Records artists, with exclusive merch for breakout pop artist, Benson Boone.

Boone’s new merch collection has been created by the artist and enabled by Creator Studio, which will be released amid the singer’s global tour for his recently released EP, “PULSE.” The EP is Boone’s sophomore release, following the success of singles, “GHOST TOWN” and “In the Stars.”

The collaboration comprises hoodies, sweatshirts and T-shirts for women and men – featuring a range of Boone’s own designs on various colorways.

Women’s Collection:

Men’s Collection:

“We are really excited to work with Warner Records and Benson Boone,” says Dinesh Nayar, managing director, Creator Studio. “The rapport he has with his fans is something that really resonates with what Creator Studio believes in and offering him new ways to connect with them is something both he and we are incredibly excited about. Merchandise is such an important part of music and fan culture, and we are so happy we can help Benson create this line of eco-conscious merch.”

“Working with Creator Studio has been a really cool experience for me, and being so hands-on in creating this merch has provided another avenue for me to connect with my fans,” says Boone. “Making merch on-demand means that we can release really niche designs with very little lead time on the manufacturing, which allows me to be really creative in the items we release. Sustainability is something that is really important to me, so reducing unnecessary by-products by using print-on-demand was an absolute no-brainer. I can’t wait to see fans at my shows wearing my merch.”

Creator Studio’s dedicated clothing range, True Blanks, provides the base garments onto which designs are printed. True Blanks garments are made with 100% organic cotton or recycled polyester.

Print-on-demand means no items are printed until an end-user purchase has been made, and there are no minimum orders. Further, printing hubs and suppliers are strategically located across the globe and carefully selected to deliver high-quality garments more sustainably.