After Gucci teased the collaboration, a back-to-basics camping fantasy, a few of months ago in a series of Instagram videos, the two brands have released the final product of their partnership, marking the first Gucci collaboration under creative director Alessandro Michele.
According to Gucci’s Instagram account, the collection "celebrates the spirit of exploration” and features mix-and-matchable items such as a jumpsuit, duvet-sized winter jackets and backpacks of ECONYL, a nylon fabric made of regenerated materials like fishnets, carpets and other scraps. Also included are boots, t-shirts and even a tent.
A new addition to the collection is a partnership with mobile-based augmented reality game “Pokémon GO.” On Jan. 4, hats, t-shirts and backpacks from the new collection were revealed to players at more than 100 PokéStops worldwide.
The collection also boasts local promotional installations,including a #GucciArtWall in Hong Kong.
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