Gucci, The North Face Find ‘Pokémon Go!’ Pop-Up Shops

Luxury brand Gucci and outerwear giant The North Face have teamed up to create a new collection, and mobile app “Pokémon Go!” is here to help.

On Jan. 4, hats, t-shirts and backpacks from the new collection were revealed to players at more than 100 PokéStops worldwide. 

Gucci has announced a new wave of its Gucci Pins experience inspired by the collection. The pop-ups aim to give visitors the full glamping experience. Through their partnership with “Pokémon Go,” The North Face and Gucci are allowing shoppers to wear avatar items based on the hats, backpacks and t-shirts from the brands’ capsule. Exclusive in-game items will join merchandise from the original collection the Gucci Pins locations as well as select Gucci stores.

In addition to the glamping-inspired décor, visitors can listen to nature sounds in 8D audio through the use of QR codes, and each pop-up store acts as an official Gucci PokéStop. “Pokémon Go” players can access a trio of digitally wearable pieces for their avatars.

The locations, available for a limited time in both pop-up and permanent stores, are in areas such as Downtown Los Angeles, Brooklyn, San Francisco, Chicago and Holt Renfrew Yorkdale in Toronto, Canada.

The locations are open now.