GU, New York Botanical Garden to Launch Collection

GU, the Japanese apparel retailer with the brand theme, “TOKYO TO SOHO,” has announced the launch of its first collection of collaboration items with The New York Botanical Garden (NYBG), one of the world’s premier botanical gardens. Items will be available at the GU store in Soho, New York, beginning Friday, Feb. 23. 

Based on the theme of “Dream in the Garden,” the collection has a total of three items, including pajamas, lounge sets and socks, all with motifs of colorful plants and trees that bloom in spring, selected from NYBG’s vast archive of art dating back to the 12th century. A portion of the proceeds from GU’s collaboration with NYBG supports the Garden’s work in plant research and conservation, horticulture and education. 

To celebrate the collection’s launch, the first 10 customers who purchase more than $75 in-store, including at least one piece from the botanical-inspired collection, will receive a free one-year, dual membership to The New York Botanical Garden. Membership includes entrance into the famous Holiday Train Show and The Orchid Show, discounts on premium events and concerts, and members-only exhibition previews, events and trips. 

Collaboration items include cotton blend pajamas, lounge set and socks.