Gap Partners with LoveShackFancy on Limited-Edition Collection

Gap and LoveShackFancy have announced a limited-edition, multi-category capsule collection of women’s, men’s, kids’ and baby apparel and accessories. The collaboration stands at the intersection of culture and romanticism, merging Gap’s iconic styles with LoveShackFancy’s vintage-inspired florals and feminine silhouettes.

The 76-piece collection brings a fresh take to classic denim, pastels and logo, incorporating neutral tones, floral prints, whimsical textures and fabrics showcasing a romantic and nostalgic twist to Gap’s signature arch logo typeface. The limited-edition capsule also includes shared styles and patterns for men, women, kids and babies. The entire assortment spans multiple product categories, including jeans, skirts, dresses, pants, hoodies, outerwear, button-downs and accessories.

“Collaborations and partnerships give us the opportunity to reinvent and reimagine Gap’s product icons, to remix the classic Gap logo that our customers love,” says Mark Breitbard, global president, chief executive officer, Gap. “The collection is unique and unexpected, and I’m excited for customers around the world across every generation to experience a little piece of the magic created with LoveShackFancy.”

GRAMMY Award-winning artist, entrepreneur and philanthropist, Ciara, serves as the face of the campaign alongside two of her children.

“Reimagining iconic Gap classics for all generations through our LoveShackFancy lens has been a dream,” says Rebecca Hessel Cohen, founder, creative director, LoveShackFancy. “Each piece is the perfect mix of nostalgia and freshness that you’ll live in forever and won’t find anywhere else. I couldn’t be more excited for this collection to bring some of our magical world to even more people around the world for them to fall in love with.”

Starting Friday, Aug. 4, the Gap x LoveShackFancy collection will be available to shop on Gap.com, LoveShackFancy.com, in select U.S. LoveShackFancy stores and select global Gap stores.