Disguise to Create Line for New ‘Transformers’ Film

The character lineup will include classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers.

License Global

June 23, 2023

1 Min Read
‘Transformers’ figures
‘Transformers’ figuresDisguise

Disguise has received worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s “Transformers: Rise of the Beasts.” The latest installment in the “Transformers” movie series from Hasbro, premiered globally on June 9.

The character lineup will include classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal and Cheetor.

“Disguise is immensely proud of our long-standing relationship with Hasbro, having collaborated on Transformers for several decades and achieving consistent success at retail year after year,” says Tara Cortner, president and general manager, Disguise. “I’m confident the success of ‘Transformers: Rise of the Beasts’ will make the costumes a must-have for dress-up this year around the globe. We look forward to continuing to work with Hasbro and bringing these beloved characters to life for years to come.”

Disguise’s line of costumes and accessories for “Transformers: Rise of the Beasts” hit stores and online in North America, EMEA, ANZ and LATAM this fall. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like