Disguise to Create Line for New ‘Transformers’ Film
The character lineup will include classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers.
June 23, 2023
Disguise has received worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s “Transformers: Rise of the Beasts.” The latest installment in the “Transformers” movie series from Hasbro, premiered globally on June 9.
The character lineup will include classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal and Cheetor.
“Disguise is immensely proud of our long-standing relationship with Hasbro, having collaborated on Transformers for several decades and achieving consistent success at retail year after year,” says Tara Cortner, president and general manager, Disguise. “I’m confident the success of ‘Transformers: Rise of the Beasts’ will make the costumes a must-have for dress-up this year around the globe. We look forward to continuing to work with Hasbro and bringing these beloved characters to life for years to come.”
Disguise’s line of costumes and accessories for “Transformers: Rise of the Beasts” hit stores and online in North America, EMEA, ANZ and LATAM this fall.
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