September 13, 2021
Crocs, a leader in innovative casual footwear for women, men and children, has announced a second collaboration with Australian musician G Flip, dropping exclusively at Platypus Shoes and on Crocsaustralia.com.au/ on Sept. 15.
Fans who missed out on the first G Flip collab, which sold out in less than an hour, are in luck as the Australian musician gears up to launch the second collaboration with a new take on the Classic Clog.
"Crocs and I have had an incredible journey together so far and now it continues with another G Flip x Crocs collaboration,” says G Flip. “I've had this design in my head ever since I started wearing Crocs so it's a dream come true to see it in real life. They're comfy, they're easy on the eyes and they make dreams come true; especially mine."
This second G Flip x Crocs collaboration features a white Classic Clog covered in G Flip's iconic "Jeromo" logo and rocks a double strap, making it sporty while offering additional support and comfort. The Jibbitz charms that adorn each pair were designed to represent little pieces of G Flip's life – a rainbow that speaks to the rainbow community, a crown representing the anthemic single "Queen," a "Party?" tattoo graphic, Denise the sassy llama and the logo for the popular single, "Hyperfine."
"At Platypus we are all about keeping a close eye on global trends to ensure we are the one-stop shop for the Australian youth consumer,” says Lucy Feldy, head, Platypus. “We are excited to dive into this partnership with Crocs as they are the shoe everyone is currently talking about. We pride ourselves on our inclusivity and individuality. With the bold prints, colors and the personalization offered through Jibbitz charms, Crocs are the perfect vehicle for our consumers to create their own pair and tell their own story. The G Flip x Crocs collaboration felt like a natural fit for Platypus; we love what they stand for as we continue to champion inclusivity as a pillar of the Platypus business."
"Crocs is proud to collaborate for the second time with G Flip,” says Neil Pryde, vice president, regional marketing ASIA, Crocs. “To have G Flip highly involved in the design process has made for a truly unique shoe that embodies our Come One Come All campaign spirit of self-expression. This collaboration will also kick-start an exciting strategic partnership with top Australian sneaker retailer Platypus, who share our core values and appeal to the same youthful audience."
To celebrate the launch, G Flip will go live on @platypus_sneakers Instagram on Sept. 15 at 6 p.m. AEST. They will be answering questions as well as playing a few of their most popular songs, hosted by Flex Mami aka Lillian Ahenkan.
The collaboration will be live online at Platypusshoes.com.au and in store at Karringyup (WA) and Joondalup (WA) on Sept. 15 at 6:30 p.m. AEST, as well as Crocsaustralia.com.au at 7.30 p.m. AEST.
This drop marks the first of many capsules that will be available for Platypus consumers as they are announced as an authorized local Crocs retailer. The collaboration will be sold at Platypus Australia.
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