Converse Celebrates 25 Years of 'Pokémon' with New Collection

From caps and hoodies to kids' sneakers and Chuck Taylor All Star collabs, Converse is wearing 'Pokémon' with pride to celebrate its 25-year history.

License Global, Content Editor

November 24, 2021

1 Min Read
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Drawing inspiration from the original Kanto region of the card and video game brand "Pokémon," a new Converse collaboration with The Pokémon International Company features a variety of apparel, footwear and accessories with motifs from across the "Pokémon" universe.  

Focusing on the family, the numerous lines of footwear collabs – from the Converse x "Pokémon" First Partners Chuck Taylor All Star to Poke Ball Chuck Taylors – build on the multigenerational appeal of the brand with footwear stretching from infant to adult sizes with a wide range of "Pokémon" motifs and characters. 

For apparel, Converse is celebrating the 25th anniversary of "Pokémon" with a dedicated milestone hoodie inspired by rock tour merchandise, a Jigglypuff Sherpa Crew Neck Sweater, "Pokémon" Team and Pikachu T-shirts and Camp Cap and Go 2 Backpacks to round out the collection with accessories. 

The collection also brings "Pokémon" to the customizable Converse By You range, where fans can tailor their trainers with bespoke designs.  

The Converse x "Pokémon" collection is heading to Converse.com and select retailers from Dec. 10. 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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