February 22, 2022
Bulldog Licensing’s latest consumer products partner to celebrate the Care Bears 40th anniversary is luxury knitwear label Chinti & Parker.
“This collaboration is a great addition to the Care Bears licensing program and clearly demonstrates the strength of the Care Bears brand,” says Sophie Yates, licensing executive, Bulldog Licensing. “We can’t wait to see these pieces being styled and shared over the coming weeks.”
The Chinti & Parker collection includes cashmere jumpers, hoodies, sweatpants and T-shirts.
“Chinti & Parker have always been effortlessly cool and fun,” says Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment. “We’ve been a fan of their nostalgia collections for quite some time and are thrilled to see the Care Bears collection come to life as we celebrate 40 years of sharing and caring.”
Designs range from the classic Care Bears logo to the faces of characters including Grumpy Bear and Lucky Bear, as well as jumpers with Cheer Bear and Funshine Bear emerging from their pockets, and slogans such as ‘Good Vibes.’ There’s something for every fashionista included in the collection.
“We are excited to collaborate with the Care Bears,” says Rachael Wood, co-founder, Chinti & Parker. “We have a shared ethos of spreading joy and kindness and doing it with color and fun. Plus, we are the same age! Both the Care Bears and I celebrate a milestone this year!”
The Chinti & Parker x Care Bears collection is available to buy online now at Chintiandparker.com.
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