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December 8, 2021
Champion has announced the launch of a limited-edition collection with Hasbro Gaming, featuring characters and graphics from Monopoly, Twister, Scrabble and Candy Land.
“Spirited play, competition and board games go together during the holiday season, and this collection lets fans look good doing it,” says Jon Ram, group president, global activewear, Hanesbrands Inc. “Hasbro and Champion deliver products that consumers love and are enjoyed by generations of fans. Champion is about letting people express themselves. And the collection is one more way consumers can ‘Be Your Own Champion,’ both on the board and off.”
The collection features board game favorites with a head-to-toe look on Champion apparel, and footwear such as slides and slippers. Designs feature iconography from the Monopoly board, Monopoly money, Mr. Monopoly, the Twister spinner, colored dots from the Twister mat, Scrabble tiles spelling out “Champion” and “Be Your Own Champion” and magical Candy Land-inspired graphics, including Mally Mallo, Twirly Girl, Cutie Cone and Giggly Gumdrop. Footwear will be sold in custom shoe boxes with graphics to align with each game’s branding.
“Just like Champion, Hasbro Gaming offers a memorable experience for everyone in the family,” says Casey Collins, head of global licensed consumer products and business development, Hasbro. “So, this collaboration was an easy yes for us. We want to continue to encourage families and friends to use our games as the perfect way to make memories this holiday season as well as incorporate their favorite games into their everyday life. Now, they can do so in this extremely comfortable (and fun!) collection.”
Champion styles across each Hasbro game include Reverse Weave pullover hoodies and crews, joggers, short sleeve tees, cropped hoodies, boyfriend sweatpants, kid’s fleece hoodies, joggers and tees, and more.
The collection is available now on Champion.com, in select Champion retail stores and at select retailers.
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