Bulldog Announces Deals for ‘Sesame Street’s’ Grown-Up Fans

Bulldog Licensing, which represents “Sesame Street” in the U.K. on behalf of the nonprofit organization, Sesame Workshop, has announced the arrival at retail of two new ranges to build on the brand’s presence across U.K. retail, underlining the brand’s appeal to the fast-growing adult market.

TruffleShuffle, known for retro T-shirts, men’s, women’s and unisex clothing, gifts and accessories and Pawprint Family, which supplies patches and pins of fan-favorite characters, have both announced new “Sesame Street” collections for adults.

TruffleShuffle’s “Sesame Street” collection launched in June, highlighting some of the best-loved characters from the show. Focusing on summery good vibes, tees, sweaters, hoodies, mugs and tote bags in bright, bold colors in a washed style effect come together in a collection designed to highlight kindness, togetherness and friendship – all core brand values for “Sesame Street.” Further additions to the range are planned throughout the year.

Pawprint Family’s new “Sesame Street” collection of pin badges and embroidered patches will launch later this summer via its online store and other online sales channels. The new collectible range features single characters and group poses of well-known “Sesame Street” characters, allowing collectors to use the badges to personalize garments, bags, accessories, etc.

The upcoming debut will coincide with Pawprint Family launching over 200 new lines to the website and the annual Golden Ticket Giveaway competition. There are 10 prize bundles in the Golden Ticket Giveaway, each worth over £400 ($500+). Each bundle includes prizes from well-known brands as well as the new “Sesame Street” collection.

Generations of fans have grown up with the show and the brand, whose heritage spans over 50 years.

“The strength of ‘Sesame Street’ across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including a very receptive and enthusiastic adult market,” says Rob Corney, managing director, Bulldog Licensing Group. “TruffleShuffle and Pawprint Family are respected and popular names in their field, and we’re delighted to be partnering with them as we continue the successful expansion of ‘Sesame Street’ into carefully chosen adult-focused product lines.”