Brand Alliance Partners with Paul Frank on Fashion Range

Brand Alliance has announced it will develop fashion-forward ranges of Paul Frank, with daywear, nightwear, bags and accessories in the pipeline.

The agreement was executed by Simon Hills, joint chief executive officer, Brand Alliance, with Michael Puglisi, global licensing brand manager, Futurity Brands, following a meeting at Licensing Expo, Las Vegas.

“We are so pleased to partner with Brand Alliance; their creative skills are outstanding,” says Puglisi. “There is such a great opportunity to deliver cross-category campaigns at retail with the Paul Frank brand and they have created fantastic designs, which I am excited see come to market.”

“As a nostalgic brand for many it’s been a great pleasure to design a collection that pays homage to where the brand has been, as well as redefining the iconic image of Paul Frank in a modern and playful move on,” says Leanne Dodd, accessories designer, Brand Alliance. “This is a license I’m not only excited to work with but to see back on the streets, especially with the rise of the Y2K trends, the timing is perfect.”