Barbie and River Island Collaborate for a Second Time

Girls are encouraged to “just be extra” with this new collection.
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License Global

March 11, 2022

Mattel/River Island

Barbie and retailer, River Island, have teamed up for a new kidswear collection, launched on March 8.  

The new collection is inspired by the Barbie EXTRA bold statement fashion dolls, with a range of apparel that includes playful and over-the-top slogan T-shirts, matching lounge sets and more.  

The “Just Be Extra!” collection marks the second collaboration for the brands, following the sell-out success of their first partnership.   

“Let your little girl reach for the stars and rock her own unique style with our second RI x Barbie collection,” says River Island. “Being a girl has no limits and neither do her clothes. More is always more! Encourage her EXTRA in playful and over-the-top slogan T-shirts, iconic matching lounge sets and much, much more.” 

Barbie x River Island is available in 67 stores and online. The range is aimed at girls aged 3-16 years.  

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