Gameday Couture has released an apparel collection with ABC's “The Bachelor” and Auburn University alumna Madison Prewett.
The licensed collection features an assortment of graphic tops for more than 200 collegiate teams, including several vault logos. Prewett's sense of style and background as an Auburn alumna played an intricate role in the collaboration.
"I'm not only passionate about sports, but I also love fashion,” says Prewett. “I wanted to partner with Gameday Couture to create a fashion line that incorporated the love of sports while looking stylish."
She collaborated closely with designers at Gameday Couture to ensure specific tops reflected her signature street style and went beyond the ordinary team T-shirt.
"Authenticity is one of the key pillars that we look for with any relationship or partnership as an organization,” says Shawnna Latham-Feddersen, chief executive officer, Gameday Couture.
“I don't believe you will find a more authentic and passionate person than Madi to represent today's college fans. She embodies the spirit and love for the game and the style-savvy of today's fashion-forward consumer. We are excited to work with her on this long-term partnership."
Prewett’s father is Chad Prewett, director of operations, men's basketball, Auburn University, and grew up attending Auburn Tigers games.
Gameday Couture and Prewett were introduced through Vince Thompson, chief executive officer, MELT Agency.
There will be an assortment of non-collegiate styles ranging from jeans, jackets, shoes and accessories that offer customers complete and trendy gameday outfits.
The collection is currently online at Shopthesoho.com.