Authentic Brands Group Acquires Intellectual Property of Hunter

Authentic Brands Group (Authentic) has announced the acquisition of the intellectual property of Hunter.  

With a 160-plus-year heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand, offering an expansive footwear collection, outerwear, bags and accessories. 

“We are excited to finalize the acquisition of Hunter, an original footwear and outerwear pioneer,” says Jamie Salter, founder, chairman and chief executive officer, Authentic. “At the intersection of fashion and outdoor, Hunter introduces another elevated global brand to Authentic’s diverse Lifestyle portfolio. We are also pleased to expand our relationships with two long-standing Authentic partners, Batra Group and Marc Fisher, each of whom has a proven track record of unparalleled expertise in product development across a range of categories and an established network of prominent retailers. We will look forward to working with them and our greater partner network to continue growing the Hunter brand.” 

Through this new partnership with Authentic, The Batra Group will become the core licensee in the U.K. and continental Europe. The Batra Group (Batra) is based in the U.K. with expertise in product development, design, sourcing and distribution. Batra will be responsible for designing and developing Hunter footwear, apparel and accessories and operating Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories. 

Authentic has also signed an agreement with U.S.-based partner Marc Fisher Footwear, a full-service fashion footwear company. Marc Fisher will be the core footwear partner for Hunter in the U.S., taking on the brand’s footwear design, wholesale and e-commerce operations in the territory. 

Additional brand partners are expected to be announced in the coming months.