‘Atsuko,’ Toei Animation to Launch One Piece Collab

Straw Hat Pirates are invading New York City this October for the launch of a new fashion collection from anime lifestyle brand Atsuko and Toei Animation.  

Atsuko x One Piece will make its official debut at the major pop culture convention New York Comic Con 2021, which opens on Oct. 7 at the Jacob Javits Center in New York City.  

“For over two decades now, ‘One Piece’ has been entertaining generations of fans around the world,” says Lisa Yamatoya, director of marketing and licensing in North America, Toei Animation. “This October marks the 22nd anniversary for the franchise, so it’s fitting that we celebrate its global pop culture status with the launch of Atsuko x One Piece at New York Comic Con, one of the largest pop culture conventions in the world.” 

The Atsuko x One Piece collection showcases such characters as Luffy, Nami and Usopp and offers a full range of fashions including T-shirts, long sleeves, hoodies, button-ups, shorts, beanies, bucket hats, tote bags, sling bags, slides, water bottles, bento boxes and ramen bowls. The complete collection will be available exclusively at NYCC as well as online at Atsuko.com beginning on Oct. 7. 

“Since we started Atsuko, our community has asked us time and again, ‘When are you going to partner with One Piece?’” says Preston Deanda, brand manager, Atsuko. “The people have spoken, and we heard them loud and clear. It’s an honor to work with Toei Animation to bring one of the most genre-defining titles to the fans through this exclusive collaboration.”