Asembl Partners with Sleepwear Designer Peter Alexander

Unilever Australia’s licensing agency, Asembl, has partnered Streets’ Paddle Pop ice-cream with Australian sleepwear retailer, Peter Alexander. 

Launching this month as part of Peter Alexander’s Wander Down Under campaign, the first-time Paddle Pop shorts and T-shirt pieces include a women’s pajama set and one for men. The summer sleepwear sets feature classic, iconic Paddle Pop branding and imagery. 

“Paddle Pop has long been one of Australia’s favorite brands with so many consumers holding onto sweet memories year after year,” says Annie Lucchitti, marketing manager, Unilever Australia. This sleepwear set is a match made in ice-cream heaven, nostalgia that warms you inside and out! Peter Alexander captured the fun and playfulness of Paddle Pop brand perfectly.” 

Streets’ Paddle Pop will feature in all the Wander Down Under marketing activities including a digital campaign, in-store oversized Paddle Pop cut-outs and ice-cream packaging included in visual merchandising displays within the Peter Alexander retail space. The Paddle Pop range will also be included as part of Peter Alexander’s Christmas campaign across the months of November and December. 

“Ever since it launched in 1953, Australians have loved the delicious taste of Paddle Pop ice-creams,” says Justin Watson, managing director, Asembl. “We are thrilled to be partnering Streets Paddle Pop with another Australian icon, Peter Alexander, for this exciting pajama set launch which will be in-stores and online just in time for the warmer spring and summer months. This range between Paddle Pop and Peter Alexander is guaranteed to be a very sweet sleepwear success.”