Care Bears is adding two new collaborators to launch apparel and accessory collections for all ages.
Bulldog Licensing, which manages the U.K. and Eire rights for the property, has announced deals with Brand International for footwear and Aykroyds TDP for a collection of underwear and sleepwear. The collections are inspired by the inhabitants of the clouds of Care-A-Lot, and will feature pajamas, onesies and dressing gowns.
“Care Bears has such a huge fanbase across all ages and lends itself equally well to both adults and children,” says Sophie Yates, licensing executive, Bulldog Licensing. “We’re excited to have these two new licensees on board and are sure their ranges will be popular amongst all fans.”
Brand International is set to design a range of footwear for all ages and occasions, based on the bears. Product categories include slippers, footlets, flip flops, sliders, jellies, aqua shoes, trainers, wellies, fashion shoes and back-to-school shoes.
The latest 2D animated series, “Care Bears: Unlock the Magic,” features a new look and mission for the bears and is viewable on Tiny Pop in the U.K., while home entertainment is available to watch on demand via Netflix and Lionsgate.