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March 10, 2023
Fashion retailer, Aéropostale and Metaverse pioneer, MetaversePlus are joining forces to bring the fashion brand to the metaverse. Through the partnership with Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, and the owner of Aéropostale, MetaversePlus will design, develop and expand the brand’s presence in Web3 through NFTs, world building, as well as offering members-only perks and promotions.
The roadmap, which consists of four major phases, includes immersive shopping, socializing and gaming experiences. The first phase, set to launch on March 23, will focus on AeroPax, a collection of one-of-a-kind NFTs, which will build community and give members exclusive perks. In celebration of the launch, Aéropostale is giving 10 lucky fans the chance to win a Tesla. The 10 winners will be chosen at random, and no purchase is necessary.
“We’re excited to build an immersive and interactive experience for Aéropostale fans and anyone who craves individuality,” says Noah Loul, co-founder, MetaversePlus. “AeroPax is unique in that we’re creating an experience free from real-world limitations and societal standards, where people can be their most-authentic selves and join forces with like-minded individuals anywhere, using NFTs and virtual experiences.”
The initial collection of 30,000 AeroPax avatars will each feature AeroPax's unique blend of traits, styles, personalities and abilities – including ultra-rare perks, such as the chance to be featured on one of the brand's popular digital channels. The AeroPax will become the user’s property, act as their interactive avatar and double as their digital access pass to virtual worlds, including the forthcoming metaverse: AeroWorld.
Phase two of the roll out will offer fans a sneak peek into AeroWorld. Details of phases three and four will be revealed soon.
“We’re thrilled to partner with MetaversePlus to build a unique Aéropostale metaverse for the brand’s fans and global community,” says Naushaba Moeen, executive vice president, lifestyle, Authentic. “Through this partnership, we aim to make Aéropostale a leading brand in the Web3 space and help shape the future of community and customer engagement in the virtual world.”
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