October 11, 2023
adidas is coming together with Marvel, Sony Interactive Entertainment and Insomniac Games to reveal the adidas Peter Parker Advanced Suit and Venom collection, inspired by the latest installment of Marvel's franchise video game series, Marvel's "Spider-Man 2," releasing on Oct. 20.
The graphics of the Peter Parker Advanced Suit and Venom collection depict the moment the Venom symbiote overtakes Parker's Advanced Suit 2.0. The collection features a variety of training footwear and apparel, including Ultraboost J and Ultra 4D sneakers, the adizero 12.0 football cleat, sweatshirts, compression tights and more made for gamers and athletes alike. adidas products are worn by Marvel's New York citizens in-game.
"We're incredibly proud of this unique collaboration, which reaches both gamers and athletes by telling Peter Parker's story in a style that we know so many fans know and love," says Shane Jochum, senior director, market strategy and partnerships, adidas. "The connection between Marvel's 'Spider-Man 2' and this collection is so special and allowed us to really play with so many design aspects of Marvel's New York, on apparel and in-game. It's been amazing to see the creative design come to life within the new video game, and we're excited to see athletes and fans game in style."
The Peter Parker Advanced Suit and Venom collection will be available globally from Oct. 20 via the adidas app, online, in stores and in selected retailers.
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