February 10, 2022
Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibers.
Composed of a minimum of 25% wood-based fibers and 75% organic cotton, the adidas Terrex HS1 is a mid-layer for hikers who wish to explore a more sustainable textile solution. Made in part with Spinnova technology, the adidas Terrex HS1 includes wood-based fibers that are mechanically grinded to avoid the use of harmful chemicals. Working with the material’s natural color and without using any dying or bleaching chemicals, the Terrex HS1 also uses less water than the standard dyeing process.
adidas is helping to end plastic waste via a three-loop strategy that consists of using recycled materials, materials that can be remade into entirely new products and, in the case of Made with Nature, products created in part with natural ingredients, such as the adidas Terrex HS1.
By 2025, nine out of 10 adidas articles will carry a more sustainable technology, material, design or method of manufacturing and adidas’ partnership with Spinnova is a major part of this journey.
“adidas’ commitment to sustainability is longstanding,” says Carla Murphy, general manager, adidas. “Progress is about learning and constantly moving forward – and for adidas this also means partnering to innovate in new areas. At Terrex, we are on a journey to drive greater sustainability of our technical apparel and we're constantly looking to find new ways to help end plastic waste. Working with Spinnova is another step on this journey.”
The adidas Terrex HS1 is the first product to emerge from the partnership. This unisex mid-layer is a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures.
“Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials,” says Janne Poranen, chief executive officer and co-founder, Spinnova.“We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey.”
A limited number of the adidas Terrex HS1 will be made commercially available on Adidas.com and in other selected retail outlets from July.
Read more about:adidas
About the Author(s)
You May Also Like