Collaboration with Nectar Bath Treats includes soap, bath bombs and lip care.

License Global

June 28, 2022

1 Min Read
Promotional image for Bathe like Nastya, which showcases bath bombs, lip butter and more.
Promotional image for Bathe like Nastya, which showcases bath bombs, lip butter and more.Nectar Bath Treats

Nastya Radzinskaya, 8-year-old star of the YouTube channel, “Like Nastya,” is entering the world of beauty and self-care. In collaboration with Nectar Bath Treats, Nastya is releasing an 11-piece collection of soaps, bath bombs and lip care items called "Bathe Like Nastya."  

Like Nastya” launched in 2016 and has since earned more than 110 billion views. Based in Miami, Fla., Radzinskaya and her parents play, learn and explore in videos that are dubbed in ten languages.  

Radzinskaya was inspired by the colors, scents and bubbles of Nectar's bath and body treats to design her own collection and signature fragrance.  

"Nectar has the prettiest bath bombs, and it was so fun to think about the kind of soaps I wanted to make,” says Radzinskaya. “I picked my favorite colors. It made me feel so happy to make it together."  

Focusing on the good behind the glitter, Nectar Bath Treats handmakes all its products in Las Vegas with mindfully sourced ingredients. The partnership incorporates key values that Radzinskaya and Nectar share: the products are 100% vegan, cruelty-free and free of harsh sulfates, harmful ingredients and microplastics. 

"Nastya and her family visited our Universal CityWalk Hollywood store and planned to only spend a few minutes,” says Tom Taicher, chief executive officer, Nectar. “We ended up spending hours together. The whole family played at the sink with whipped soap and experimented with different scents. Nastya loved our dessert-inspired treats, and her family couldn't believe they were made of soap.” 

Related:IMG to Rep YouTube Star Like Nastya

The "Bathe Like Nastya" collection is available at or in-store at any of Nectar Bath Treats' 12 retail locations.  

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Like Nastya

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License Global

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