USPA Expands Senior Management Team

J. Michael Prince will succeed W. David Cummings, who has been promoted to chairman.

NORTH AMERICA—USPA Global Licensing, the official licensing arm and national broadcaster of the U.S. Polo Association, has appointed J. Michael Prince to serve as the company’s chief executive officer and W. David Cummings as chairman of the board, effective immediately.

In his new role, Prince will work to target millennials and will spearhead a project to transition USPA into a digital and media content-driven brand. Prince is an industry veteran who recently served as the chief operating officer of USPA. Other executive positions held include a variety of global lifestyle brands such as Cole Hann, Nike, Converse and Guess.

As company chairman, Cummings will continue to work with the USPAGL and USPA on strategic opportunities and collaborative measures intended to bring broader awareness to the sport and drive consumer desire for USPA official licensed product.

Prince, Cummings and the USPAGL senior leadership team have spent the past year working with their global partners to lay the foundation for a long-term strategic plan referred to as “Whitespace 2025.” This strategic plan envisions the brand exceeding $2 billion in global retail sales and expanding to more than 1,300 retail stores worldwide.