The former director of licensing at Hachette has signed on as head of books at the Roald Dahl Story Company.
Katie Price will drive retail publishing and partner relations for the firm in her new role starting May 7.
“I am extremely excited and proud to be joining the Roald Dahl Story Company as head of books,” says Price. “Roald Dahl’s powers as a storyteller are unrivalled in their ability to engage young readers all over the world and from all backgrounds. It’s a real privilege and responsibility to be working on new formats and genres for the readers of the future.”