The new hire is part of EA’s expansion of its Entertainment and Licensing group and PopCap's "Plants vs. Zombies" franchise.
Prior to joining EA, Brattin was the licensing and business operations manager for the Microsoft franchise "Halo." Brattin has also worked in the Xbox Live digital supply chain and operations team, managing global content launches for multiple video game publishers including EA.
“We are counting on Alicia’s success in building programs and relationships on a global basis in further expanding our existing business as well as our upcoming video game launches,” says Patrick O'Brien, vice president, EA Entertainment and Licensing. “Her extensive experience with managing entertainment properties and digital content programs will help us build on the already robust 'Plants vs. Zombies' program, and grow programs for PopCap’s other brands.”
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