Patricia de Wilde Joins TeamTO

French CGI production company TeamTO has hired former Zodiak executive Patricia de Wilde as its director of marketing and new business.

The new appointment sees Wilde’s one-year consulting role become a permanent staff position. Originally, she joined the company to assist in the distribution and launch of Yellowbird, the studio’s first animated film.

Wilde has more than 20 years of experience in distribution, marketing, production and licensing and previously held the position of senior vice president of consumer products at Zodiak Kids and Marathon Media.

“I am delighted to welcome Patricia to the heart of our team,” says Guillaume Hellouin, president and chief executive officer, TeamTO. “Her experience in licensing at prestigious companies such as Marathon Media and Zodiak Kids will be hugely valuable to TeamTO’s mission going forward. Patricia will be responsible for developing the overall marketing strategy for the studio, as well as the development of new media and interactive. To this end she will manage distribution and oversee public relations.”