Endemol Shine North America Names New SVP of Licensing

Endemol Shine North America has named veteran licensing executive Amber Sheppo as its new senior vice president of licensing.

In her new role, Sheppo will be responsible for the development of creative licensing partnerships and live events, while overseeing product development around the company’s non-scripted and scripted series in North America. She will also work closely with Endemol Shine Group’s Brand Licensing team to develop licensing opportunities for the company’s top series globally.

“I am thrilled to be joining the Endemol Shine family,” says Sheppo. “I am looking forward to extending the reach of the many beloved scripted and non-scripted programs in our portfolio through unique products and experiences, as well as working with our talented teams around the world to build a truly global licensing division.”

Sheppo takes over leadership of Endemol Shine North America’s licensing team from Tamaya Petteway, who served as the studio’s senior vice president, brand and licensing partnerships, since June 2015. Petteway will now serve as senior vice president, brand partnerships, where she will be primarily focused on the studio’s expanding brand partnership efforts for Endemol Shine North America.

Prior to joining Endemol Shine North America, Sheppo served as vice president, international licensing, 20th Century Fox, where she built international consumer products programs across FOX’s top film and TV titles including “The Simpsons,” as well as classic’s such as Romeo & Juliet and The Devil Wears Prada.