Discovery Names Lifestyle, Retail VP

Ricky Li will lead entertainment brand’s growth in the global lifestyle brands market.

Discovery Consumer Products has tapped Ricky Li to serve as vice president of global lifestyle and retail.

In his new role, Li will be responsible for creating “a vision for Discovery’s growth” in the global lifestyle brands market. He will also oversee key fashion, lifestyle and softline strategies across apparel, accessories, footwear and home categories.

Before joining Discovery, Li spent six years spearheading Aéropostale’s global business development and international expansion, which led to more than 300 stores in North America, South America, Europe, Asia and the Middle East. Prior to Aéropostale, he held a variety of leadership positions with Sketchers, Gap, LeSportsac and Christian Dior Couture.

“With more than 20 years of experience in the industry, Ricky has a proven track record of defining and developing global brands,” says Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises. “His strategic expertise in driving growth with top fashion and lifestyle partners will be invaluable as Discovery continues to launch and expand global lifestyle brands.”