Brand Liaison Adds Licensing Execs

The Brand Liaison has hired two new licensing executives–Laurie Smith and Katey Gabrielson–to assist with the agency’s continued expansion.

Smith will now lead the company’s special projects. Prior to joining The Brand Liaison, she spent 14 years spearheading the licensing and product marketing for Playboy Enterprises. She also held positions with Nickelodeon and Major League Baseball. Smith also currently heads an independent strategic marketing agency specializing in licensing and branding.

Gabrielson will now serve as a member of the company’s senior management team and lead on new business initiatives. Prior to joining the agency, she held senior management positions with Promient Brand + Talent, Evolution, Compass Marketing and Toy Island, a division of Li and Fung.

“Our company is growing very quickly and we pride ourselves on responsiveness and performance. In order to maintain that high quality of performance, we need a strong and experienced team,” says Steven Heller, president, The Brand Liaison. “No one in our company has less than 15 years in licensing and business develop and Laurie Smith and Katey Gabrielson are no exception. We are very excited to have both Laurie and Katey join us in our continued expansion.”