Brand Central Hires, Opens New Location

Brand consultancy Brand Central has hired a trio of new licensing executives and opened its third office location in North Carolina, adding to New York and Los Angeles.

To lead this expansion, Brand Central has named Jennifer Campbell and Rebekah Belzer as vice presidents of licensing and Megan Orecchia as marketing manager. The agency has also promoted Nancy Sanieoff to manager of licensing acquisitions as Brand Central expands its representation of manufacturers.

Belzer has nearly 15 years of experience in retail, licensing and brand development, having previously worked at Saban Brands, Disney Consumer Products, Gymboree, and Disney Stores. In her new role, she will be responsible for client management, business development and strategic sales initiatives and will lead the team in the LA office.

Campbell will work out of the North Carolina office, spearheading the strategic development and implementation of key client accounts for the agency. With an extensive background in licensing, retail and consumer products, she most recently worked at computer and mobile accessories company Targus where she established a licensing department from the ground up. Campbell has also worked at Sanrio, Mattel, The Upper Deck Company and Walt Disney Studios.

Orecchia will lead creative and marketing efforts for the agency. She joins Brand Central from Creative Artists Agency where she worked in the brand and licensing department helping build brands such as Bob Marley and Skinnygirl.

“We are thrilled to have expanded our team with the best and brightest in the business. We are adding a depth of expertise and breath of capabilities that will be unparalleled in the licensing industry,” says Ross Misher, chief executive officer, Brand Central. “With our three offices we will be closer to our clients, potential partners and retailers that will enhance our ability to bring opportunities to market.”