ABG Hires VP for Celebrity Brands

Authentic Brands Group has added Zach Davis as its new vice president of celebrity, media and entertainment.

Davis will oversee the execution and expansion of ABG’s overall CME business, which is anchored by the Marilyn Monroe, Elvis Presley and Muhammad Ali brands. He will also spearhead media and entertainment initiatives for celebrity brands.

Davis comes to ABG from Stylitics, a company he co-founded, where he most recently served as chief marketing officer. Working with brands, retailer and agencies, Davis built the digital closet platform from the ground up. Prior to founding Stylitics, Zach led initiatives to drive innovation in the mobile marketing and music industries.

“Zach brings a unique and powerful skill set to the ABG management team,” says Nick Woodhouse, president and chief marketing officer, ABG. “We are delighted to welcome him and look forward to this exciting evolution as we continue to grow our portfolio of world-renowned brands.”