Webinar: Location-Based Events and Experiences

License Global

January 14, 2022

1 Hr View
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Date: Dec 1, 2021

Duration: 1 Hr

From themed pop-up experiences to immersive restaurants and resorts, the desire to show brand affinity in all aspects of life – and move beyond the physical product – motivates consumers to show up, share and engage. What does the new generation of location-based experiences look like?

Starting from the wildest concepts to making that dream a reality, hear from leaders across experiential initiatives on how you can help bring your intellectual property to life in increasingly creative ways.


  • Matt Proulx, Vice President, Location Based Entertainment, Hasbro, Inc.

  • George Wade, Founder & President, Bay Laurel Advisors

  • Warren Schorr, Vice President, Business Development & Global Licensing, Crayola

  • Judith Rubin, Editor, InPark Magazine

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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