Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The artist has teamed with Aardman for a “Shaun the Sheep” collection.
October 6, 2020
Aardman has teamed with Julie Dodsworth to bring its “Shaun the Sheep” brand to another collaboration.
Dodsworth is working with Aardman to create a set of hand painted designs, drawing inspiration from the vibrant colors of the British countryside in full bloom, and then applying this to render Shaun in a new and unique way.
“We are really pleased to be working with British talent like Julie Dodsworth on this new design collection,” says Danny Heffer, creative lead, sales and marketing, Aardman. “Julie is known for her floral hand painted style, which translates nicely into Shaun’s rural world. It’s been refreshing getting a new perspective on Shaun the Sheep and it we think it will be popular with fans not only in the U.K., but in a number of territories around the world. We are currently looking for a range of licensing partners to take along with us on this design journey and help to bring Julie’s interpretation of Mossy Bottom Farm to the retail market.”
The new designs deliver on Aardman’s ethos of ‘We Do More’ extending the brand into new areas in innovative ways. Painted in Dodsworth’s signature style the patterns suit a range of categories from homewares, fabrics and toiletries to stationery and garden equipment.
“I’m thrilled to have been invited to work with ‘Shaun the Sheep’ and all the team at Mossy Bottom,” says Dodsworth. “From the viewpoint of being a genuine fan it has been fantastic to create designs that reflect Shaun’s humor and colorful character. My thanks to all the team at Aardman.”
Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024