Magic Takes Over Las Vegas

MAGIC August has opened its doors and unveiled the latest developments in fashion.

License Global

August 17, 2018

1 Min Read

The show will run through Thursday in Las Vegas at the Mandalay Bay Convention Center.

A range of leading licensors including Kathy Ireland, Skechers, Betsey Johnson and Isaac Mizrahi, will be showcasing their wares on the show floor alongside apparel and accessories licensees like Ripple Junction.

Expect to see brands such as Hello Kitty, Coca-Cola, Disney, Harley-Davidson and more making appearances among the rows of new product offerings.

New products include:

47 Brand 

47 Brand has brought a roster of licensed product to Magic Las Vegas. 

Recent collaborations include Thrasher and Carhartt and the Los Angeles Lakers. 

Rock band Creedence Clearwater Revival has announced its first-ever licensing and merchandise program.

Creedence Clearwater Revival 

To celebrate its 50th anniversary, the band has entered into a multiyear agreement with Double Header Licensing to produce a host of products, including apparel, accessories, collectibles, wall art and domestics.

“It’s been a long time coming,” the band said via a joint statement. “The music lives on, and we’re

happy to strike a deal so Creedence fans will now be able to get official CCR merchandise.”

“We have worked very hard to bring all elements of this incredible band and its history together

in a complete way,” says Marc Herman, chief executive officer, Double Header. “Legendary rock music licensing agent Norman Perry of Perryscope Productions is involved. So is CCR’s original label, under

the Craft Recordings banner. We are also working closely with Jim Martone, a living

encyclopedia of the music industry. We will create a full presentation for the fans, from the

music side with Craft Recordings, to a worldwide licensing program driven in conjunction with


Melissa x Disney

Shoe company Melissa has unveiled an exciting new collab with Disney's Mickey Mouse. 

New products include clutch bags, sandals, sneakers and more. 

Stay tuned to License Global for all of the latest news from Magic!

Read more about:

DisneyMickey Mouse

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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